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The Power of Content on Ad Performance
At the 2024 Media Insights & Engagement Conference, MarketCast’s SVP of Media, Sports, and Entertainment, Ben Carlson, presented a thought-provoking session on the impact of media content on...
View ArticleNew Report: What Brands Can Learn from Hollywood
Can Hollywood marketing work for brands? Before the red carpet is rolled out for Hollywood’s biggest night (the Oscars), we have to ask: Are there any industries that work quite like Hollywood, where...
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Ads with the Biggest Breakthrough in 2023
As we near the end of 2024’s first quarter, MarketCast’s advertising research experts took a look-back at the ads that broke-through most with audiences in 2023. Our team delved into all ads across...
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Study: Analyzing Work, Family, and Caregiving Roles in TV and Streaming
While many Americans experience being a caregiver for a family member at some point in their lives, these depictions of work, family, and care are seldom shown and rarely portrayed accurately in...
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Automotive Fandom Report Pt. 1: Does Gen Z Want to Drive?
Like Millennials before them, Gen Z (born between 1997 and 2012) has some thoughts on owning a car, and in case it wasn’t obvious, they’re in no rush to get behind the wheel. MarketCast’s latest...
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Automotive Fandom Report Pt. 2: What Kind of Car Buyer is Gen Z?
To market to Gen Z, one must first understand whether they want to drive. Although 47% of 18-26 year old respondents in our Automotive Fandom Report do not own a vehicle now, the desire to get behind...
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MarketCast and SBJ Reveal NFL’s Top Performing Sponsors
In MarketCast’s latest Sponsor Breakthrough study of NFL fans, iconic brands (and long-term sponsors), such as Gatorade, Pepsi, Bud Light, Verizon, and Visa, scored big as the most recognized sponsors...
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Delivering Awesome Multi-Brand Advertising
Ads featuring multiple-brands are growing in popularity as brands partner with one another to cross-sell as well as share the costs of media buys. The challenge for advertisers, though, is creating...
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Automotive Report Pt. 3: Marketing Strategies the Gen Z Way
Despite Gen Z’s late entry into driving and vehicle ownership, marketers have a plethora of avenues to explore until they are ready to make the leap. Understanding whether they actually want to drive...
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Can Insurance Companies Build Brand Fandom?
Would it surprise you that the insurance industry spends over $10 billion annually on advertising? Of course not! When tuning into any major cultural event, like the Super Bowl or Oscars, it would be...
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Turning Retail Shopping into Longterm Fandom
Retailers are making their presence known in an ultra-competitive shopping environment that’s been radically transformed post-pandemic. They are the fourth highest-scoring category in MarketCast’s...
View ArticleAuto Ads Gen Z Actually Likes
Gen Z might be the most hypercritical and least trusting of car advertising than any other generation. But they don’t hate all ads from automakers. Using MarketCast’s Brand Effect advertising recall...
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How to Create An Epic Summer Movie Trailer
Summer is the season of mega movie releases, and crafting a great trailer is critical to capturing audience attention and claiming victory at the box office. And who doesn’t love a great movie...
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How Women’s Sports are Reshaping the Streaming Landscape
The 2024 NCAA Women’s March Madness tournament was nothing short of electrifying. While the popularity of women’s sports has been steadily growing for years, this past NCAA season served as a...
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How to Super Size Brand Fandom
When consumers walk into a quick-service restaurant (QSR), they expect a consistent and familiar experience whether it’s a restaurant they frequent often or happen upon while traveling. The...
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Too Hot to Miss: MarketCast 2024 Summer Playlist
At the heart of every MarketCaster beats the passion of a true fan, and nothing excites us more than newly-released content—whether it’s the latest blockbuster hitting theaters, a binge-worthy...
View ArticleThe Icons of Insurance: Top Ads that Drive Engagement and Memorability
The insurance industry is one of the most competitive and prominent advertising landscapes, with brands spending over $10 billion annually. Amid this fierce competition, insurance companies must...
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Turning Gadget Obsession Into Brand Fandom
Move over cars and jewelry, gadgets are now the most prominent possessions in our lives. They’re more personal, portable, pocketable, and available to more people. Remember, there was a time when you...
View ArticleGoing for Advertising Gold: MarketCast 2024 Summer Games Reporting
The 2024 Summer Olympic Games are fast approaching, promising an unforgettable spectacle for athletes and audiences alike. As the athletes compete for gold, advertisers strive to capture the attention...
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The Rise of Ad Resonance Metrics
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