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Sponsors that Won Big with Olympic Fans
With the Summer Olympics in Paris concluded, it’s time to assess how brand sponsors fared. Did their involvement boost their visibility and drive consumer action? How did brand awareness evolve...
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MarketCast Unveils Hybrid AI and Human-Powered Ad Testing
MarketCast is rewriting the ad testing playbook with the launch of MarketCast Ad Effect Express, an innovative solution that fuses human insight with cutting-edge AI, giving brands the power to...
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Hybrid AI and Human Ad Research
Written by Julian Highley, SVP Data Science As CTV viewership and social media advertising surge, marketers are racing to test ad creative faster and more cost-effectively across multiple formats and...
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How Pre-Launch Ad Testing Drives In-Market Wins
Pre-launch ad testing is critical to ensure your ads perform well with audiences when they go live. It helps fine-tune creative, predicts audience responses, and avoids viral controversies that could...
View ArticleScore Big with MarketCast Super Bowl LIX Ad Resonance Report
With the Big Game heading to the Big Easy and Kendrick Lamar lighting up the halftime show, marketers face more pressure than ever to maximize their Super Bowl investments across Linear, Streaming,...
View ArticleBlending AI and Human Insights in Ad Creative Development
At the 2024 ARF Creative Excellence Conference, MarketCast’s Tina DeSarno, along with PayPal’s Josh Goldfinch and Six+One’s Leigh Baker, sat down to chat about the evolving role of AI in advertising...
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Beyond the Bases: 2024 World Series Advertising Roundup
While the 2024 World Series had no shortage of big hits and viral moments (like these fans getting a little too swept up in the action), the MarketCast Team was hard at work analyzing the ads that...
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Super Bowl Ads that Score: Humor, Heart, and Beyoncé
Super Bowl LIX is around the corner, and the pressure is on for brands to win big with audiences. Bold ideas are great, but standing out is never a given. At MarketCast, our Brand Effect solution has...
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Anything is Saucible, Everything is Measurable
At the 2024 ARF Marketing Analytics Accelerator, MarketCast’s Tina DeSarno joined Wendy’s Stephanie Lancaster to reveal how Wendy’s creative strategy is winning over young saucy chicken fans—and how...
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AI Ads that Hit: Humor Wins, Homework Flops
AI-themed ads are everywhere, but many are struggling to connect—likely because audiences are still trying to wrap their heads around what AI actually is. Using MarketCast Brand Effect, we uncovered...
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